A new integrated approach of combined FCM and CODAS method in interval valued intuitionistic fuzzy cognitive map for multi criteria decision making to evaluate and prioritize the branded mobile phones

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DOI:

https://doi.org/10.26637/MJM0801/0039

Abstract

In highly complex linear problems dealing with uncertainty, FCM are used to aid decision making. In multi criteria decision making (MCDM), intuitionistic fuzzy sets have been employed whereas interval valued intuitionistic fuzzy cognitive Maps are used in business decision making because of the increasing complexity of business environment. But IFS are mainly employed in MCDM. A new MCDM technique called combinative distance based assessment (CODAS) helps us to choose the alternative having the largest Euclidean and hamming distances from the negative ideal point. In this paper, a new integrated approach of combined FCM and multi criteria decision making -CODAS with IVIFCM. In order to find the effectiveness of the developed model, it is applied in the consumers perception of choice towards the selection of branded mobile phones.

Keywords:

Intuitionistic Fuzzy Cognitive Map, Ranking method (CODAS), Weighted vector, Mobile phone selection

Mathematics Subject Classification:

Mathematics
  • L. Arockia Angeline PG & Research Department of Mathematics, Holy Cross [Affiliated to Bharathidasan University, Tiruchirappalli-620024, Tamil Nadu, India.], Trichy-620002, Tamil Nadu, India.
  • A. Rosa Mystica PG & Research Department of Mathematics, Holy Cross [Affiliated to Bharathidasan University, Tiruchirappalli-620024, Tamil Nadu, India.], Trichy-620002, Tamil Nadu, India.
  • S. Fabiana Jacintha Mary PG & Research Department of Mathematics, Holy Cross [Affiliated to Bharathidasan University, Tiruchirappalli-620024, Tamil Nadu, India.], Trichy-620002, Tamil Nadu, India.
  • M. Mary Mejrullo Merlin PG & Research Department of Mathematics, Holy Cross [Affiliated to Bharathidasan University, Tiruchirappalli-620024, Tamil Nadu, India.], Trichy-620002, Tamil Nadu, India.
  • Pages: 230-234
  • Date Published: 01-01-2020
  • Vol. 8 No. 01 (2020): Malaya Journal of Matematik (MJM)

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Published

01-01-2020

How to Cite

L. Arockia Angeline, A. Rosa Mystica, S. Fabiana Jacintha Mary, and M. Mary Mejrullo Merlin. “A New Integrated Approach of Combined FCM and CODAS Method in Interval Valued Intuitionistic Fuzzy Cognitive Map for Multi Criteria Decision Making to Evaluate and Prioritize the Branded Mobile Phones”. Malaya Journal of Matematik, vol. 8, no. 01, Jan. 2020, pp. 230-4, doi:10.26637/MJM0801/0039.